The problem
The old site was slow, hard to update and had no reliable way to see which pages produced pipeline. Marketing was flying blind.
What we did
- Design & build. A fast Next.js site with a component library the marketing team can assemble pages from without a developer.
- Technical SEO. Fixed crawlability, metadata and Core Web Vitals; added structured data and a clean sitemap.
- Measurement. Event-level conversion tracking and attribution so every demo request is traced back to its source.
The outcome
Qualified demo requests more than doubled in the first quarter after launch, and the team can now see exactly which content drives them.